BOLO CHICO 

Production

Agency: Droga5
Photographer: Paul McGeiver / Droga5 Studios
Creative Director: Bernardo González
Senior Art Director: Vanessa Bittante
Senior Copywriter: Gabriel Sehringer
Producer: Micah Mew

Is it a bolo tie? Or is it a reusable straw? Yes.

The Bolo Chico straw was part of the Legends Never Stop Refreshing platform to launch Topo Chico Hard Seltzer. The team wanted to immortalize the straw with a fun and quirky photo and video shoot. We combined our wallets and favors to pull off a scrappy, memorable shoot.